BMW EV milestone. The Munich-based manufacturer celebrated the delivery of its one-millionth electrified car just before the end of the year. At BMW Welt, Pieter Nota, a member of the BMW AG Board of Management responsible for Customer, Brands, and Sales, presented the milestone car, a BMW iX xDrive40, to its owner.
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A promise kept, a milestone achieved
“The delivery of our one-millionth electrified vehicle marks a milestone in our transformation – and we already have the next one in our sights: We aim to break through the two-million mark in just two years,” said Nota.
“Thanks to our steadily growing product range, we are setting ourselves ambitious sales targets, in particular for fully-electric vehicles: In 2022, we aim to double this year’s sales.
By 2025 the BMW Group will have delivered around two million fully-electric vehicles to customers. We expect at least one out of every two BMW Group vehicles sold to be fully electric by 2030,” Nota continued.
With the delivery, the buyer got not only the keys to his new car but also a BMW Wallbox, complete with installation, to allow safe and easy home charging, as well as a credit for public charging with BMW Charging throughout Europe.
Flagship BMW EV’s to follow
In mid-November, the BMW Group launched two important innovation flagships, the BMW iX and the BMW i4. Customers all around the world are loving both models, as shown by fresh orders from all over the world.
Over the next year, the BMW Group will add completely electric versions of the BMW 7 Series and BMW X1 to its electrified product lineup. In 2023, the high-volume BMW 5 Series will join the electrified lineup. The all-electric Rolls-Royce Spectre and the replacement to the MINI Countryman will follow.
In almost 90% of its existing market categories, the business will have at least one completely electric vehicle on the road by 2023. The BMW Group expects to deploy around 10 million completely electric automobiles onto the roads during the next ten years.
Important BMW Group brands to be all-electric by 2030
From the middle of the decade, the Neue Klasse (New Class), which is uncompromisingly orientated toward electric drive trains, will make a considerable contribution to BMW Group sales volumes.
By the early 2030s, the MINI model line will be all-electric, while Rolls-Royce will be an all-electric brand starting in 2030. In the sphere of urban transportation, all future new BMW Motorrad (motorcycles) vehicles will be totally electric.
Charging station network development is paramount
The rapid and thorough deployment of charging infrastructure will be critical to the successful ramp-up of electromobility. The BMW Group plays an important role in this.
“Electromobility needs holistic thinking and implementation. That is why we don’t just offer our customers highly attractive electrified cars; we also make sure charging is easy and convenient. Our commitment spans the entire value chain: from compelling products and services through strategic investments, all the way to building our own company charging infrastructure,” says Dr Andreas Aumann, head of Strategic Product Management at the BMW Group.
Customers using BMW Charging and MINI Charge have access to one of Europe’s biggest charging networks, with over 250,000 charging stations. Customers may charge at an attractive market-specific fixed rate with BMW and MINI Charging’s “Active” tariff, which offers complete transparency.
With its wallboxes, the BMW Group now provides a variety of home charging options.
The BMW Group owns stakes in three companies that will play a key role in the continued ramp-up of electromobility: the pan-European high-power charging network IONITY, in which existing shareholders and new investor BlackRock will invest a total of 700 million euros for network expansion, the roaming partner aggregator Hubject, and the strategic mobility provider Digital Charging Solutions GmbH.
The BMW Group also manages one of Germany’s biggest business charging networks, with over 5,000 charging outlets.