Lamborghini history in the making as last year, the Italian supercar brand recorded the best business year since its inception, in 1963. 8,405 Lambos were delivered to eager customers all around the world. The best-seller was the super-SUV Urus, followed by the Huracan and the Aventador, in this order.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, said: “This record has provided confirmation of four factors for us: the solidity of our strategic plan, our brand’s outstanding international reputation, the competence and passion of our people and the exceptional professionalism and dynamism shown by our 173 dealers in 52 markets, who have continued to invest alongside us at a challenging, uncertain time.”
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Lamborghini history record: double-digit growth in all regions
Automobili Lamborghini finished 2021 with an incredible all-time high: 8,405 automobiles were delivered globally, making it the company’s biggest year ever. Due to a defined and supervised growth strategy, sales increased by 13% in 2020.
All three macro-regions where Lamborghini has a presence saw double-digit growth: America (+14 percent), Asia Pacific (+14 percent), and EMEA (Europe, Middle East, and Africa, +12 percent).
In terms of worldwide volumes, the corporation maintains a pretty even distribution between them, with 35 percent, 27 percent, and 39 percent, respectively. Individual markets saw the United States retain first position (2,472 units, up 11 percent), while China jumped to second place (935 units, up 55 percent). Germany (706, +16%) and the United Kingdom (564, +9%) came in second and third, respectively.
There was also an increase in the number of vehicles supplied in the brand’s native market of Italy, with 359 cars delivered (+3%).
The Urus was sales champion
In terms of models, the Lamborghini Urus Super SUV continued to be a hit, with 5,021 units delivered. It was followed by the V10-powered Huracán, which witnessed a significant boost in sales to 2,586 owing to the Huracán STO’s strong momentum. Furthermore, 798 Aventadors (V12 variant) were shipped across the globe.
The sales prognosis for the new year remains good, due to a large order portfolio that currently covers almost all of the output scheduled for 2022. Over the next 12 months, Lamborghini expects to reveal four new vehicles.
Stephan Winkelmann added: “We are stronger than ever as we prepare to embark on a period of profound transformation and move towards an even more sustainable future. In 2022 we’ll be doing our utmost to consolidate the current performance and get ready for the arrival of our future hybrid range from 2023 onwards.”
The Lamborghini Huracan STO – Super Trofeo Omologata, a road-legal model inspired by the Huracán Super Trofeo EVO and GT3 EVO racing cars; the Aventador Ultimae, the final series of the Aventador model; and the Countach LPI 800-4, an unorthodox icon featuring ground-breaking design and technology that celebrates the Countach’s 50th anniversary.
Lambo is on its way towards reducing its carbon footprint
Lamborghini also unveiled its future electrification plan in 2021, in addition to these cars. “Direzione Cor Tauri” (“Toward Cor Tauri”) is the name of the road that will guide the corporation through the decarbonization of future models and the Sant’Agata Bolognese site, as part of its environmental sustainability strategy’s holistic approach.
Identifying technologies and solutions that can ensure top performance and driving dynamics will be a continual emphasis throughout the product electrification process.
Lamborghini will spend more than €1.5 billion over four years in an epochal investment that will see the company unveil its first hybrid production model in 2023 and electrify its whole range by the end of 2024, with the goal of reducing CO2 emissions by half by 2025.
Following that, in the second part of the decade, a fourth totally electric model will be introduced to the lineup.
At the end of 2021, Lamborghini opened, in Dubai, the brands largest showroom to date
In the Middle East, the world’s biggest Lamborghini showroom, which has a new corporate identity and design, as well as the first pop-up Lamborghini Lounge, has opened. The lounge is situated in the ME Dubai Hotel by Meliá in Business Bay and is the second of its sort in the EMEA area.
It includes an Ad Personam studio, similar to the original Lamborghini Lounge in Sardinia’s Porto Cervo, where customers buying vehicles may completely customize every detail of their new Lamborghini’s color and trim or schedule a test drive, as well as a huge area for partners and events.