BMW is leading the luxury market into a new age that will be formed by sustainability and digitalization technologies. With the new BMW 7 Series, the premium carmaker is pioneering new ways to enjoy driving enjoyment, unrivaled long-distance comfort, and a cutting-edge digital experience.
The BMW i7 is at the heart of this reinvention. The all-electric luxury sedan is a fully integrated member of the model family, demonstrating how a unique driving experience and a supreme sense of onboard health can be paired with an uncompromising dedication to sustainability.
The generation transition at BMW’s apex model line is wrapped in a new notion of luxury that emphasizes the individual and their own attitudes, requirements, and feelings.
A progressive approach is typified by innovations that immediately increase the user experience, wide-ranging connection, and standard-setting sustainability of the automobile, in addition to presence, elegance, and exceptional high quality.
The new BMW 7 Series has been developed to fulfill the demands of a contemporary target group that considers personal mobility as a chance to enjoy unique moments in daily life and on journeys away.
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Technology and innovation in the service of comfort
In both its external and interior design, the new BMW 7 Series blends a contemporary style that concentrates on the fundamentals. The front-end design of BMW luxury cars is dominated by characteristics that are distinctive of the brand, yet there is an obvious separation between these models and the rest of the BMW lineup.
The BMW Theatre Screen, the multi-sensory vehicle experience BMW iDrive with the newest version of BMW Operating System 8, as well as the BMW Curved Display and the Manoeuvre Assistant for autonomous parking and maneuvering, all contribute to the luxury sedan’s innovative character.
The Executive Lounge option for the rear with optimized reclining seat position and new BMW Individual Merino leather/cashmere wool inside trim takes a pioneering way to optimize wellness within the vehicle, in addition to the higher degree of comfort and the unique in-car entertainment system.
The BMW 7 Series is now in its seventh generation, 45 years after its introduction, and it is the most modern and inventive car in the premium market. At the same time, the new version captivates the imagination with unrivaled total design coherence. As a result, the BMW 7 Series is once again a symbol of the BMW Group’s inventive power.
The world premiere of the new BMW 7 Series was in April 2022 and will be followed by its worldwide market introduction in November 2022.
Premium design and solutions in all aspects
The new BMW 7 Series was created from the ground up for the most discerning target groups in today’s global market. This is reflected in a range of market-specific drive systems, which includes unique solutions for China – the company’s most significant sales location – and a diesel model for Europe.
BMW’s latest generation of premium sedans introduces a whole new level of interior space. Unlike its predecessors, the 2018 BMW 7 Series will only be offered as a long-wheelbase variant in order to maximize rear-seat capacity. Specific design characteristics and driving system versions define different aspects of its personality.
The new BMW 7 Series range also includes models from the BMW I and BMW M brands, allowing the car’s many traits to shine through, from sleek, contemporary, and sustainable to expressive, sporty, and energetic.
For the first time, the new BMW 7 Series provides a choice of combustion engines, plug-in hybrid systems, and all-electric driving. The drive system portfolio’s variety is based on a newly designed flexible vehicle architecture and is a reflection of a worldwide model strategy for the new BMW 7 Series.
This allows the BMW Group to examine a customer’s unique requirements, infrastructural considerations, and regulatory requirements in all-important automobile markets across the globe. In Europe, the BMW i7 will be the sole vehicle available at first.
In addition to the all-electric form, two variants with a petrol engine and 48V mild-hybrid technology will be available at market launch in the United States, China, and other chosen sales territories.
From the beginning of 2023, plug-in hybrid versions of the new BMW 7 Series are planned to be available in a number of regions. The first BMW M vehicle with a six-cylinder in-line petrol engine and plug-in hybrid propulsion system will be among them.
In Europe, shortly after the market introduction, a model version with a diesel engine and 48V mild-hybrid technology will be introduced to the portfolio. At a later date, other variations of the all-electric BMW i7 will be offered, including the future top-of-the-line BMW i7 M70 xDrive.
The next BMW 7 Series will be constructed in BMW Group Plant Dingolfing, much like its predecessors. Tradition and the future will be fused at the company’s biggest manufacturing site in Europe, which is also the BMW Group’s center of expertise for the manufacture of e-drive components.
The BMW i7’s highly integrated electric propulsion system and high-voltage battery will be produced there as well. In Dingolfing, vehicles with combustion engines, plug-in hybrid systems, and all-electric drive systems will all come off the same assembly line.
The BMW 8 Series premium sports vehicle and BMW 5 Series models, among others, are built here, in addition to the all-electric BMW iX and the new BMW 7 Series.
The new BMW 7 Series will have two M variants
Two BMW M variants with electric propulsion systems will be added to the new BMW 7 Series model line globally. The new BMW M760e xDrive will be on sale in spring 2023, with a power output of 420 kW/571 horsepower and torque of 800 Nm (590 lb-ft). When extremely energizing acceleration is required, its electric motor delivers a momentary boost of an additional 30 kW/40 hp.
The performance features of the BMW M model with plug-in hybrid technology are highlighted by an M-specific external and interior design, which includes an exhaust system with the unmistakable twin tailpipes with a unique shape.
The new BMW i7 M70 xDrive, the company’s future flagship vehicle, will use an all-electric drive system with two motors – one on each axle – and will be available later in 2023. Its driving system produces a maximum output of over 600 horsepower and a maximum torque of over 1,000 Nm (737 lb-ft).
In less than 4.0 seconds, the most powerful BMW vehicle ever registered for road usage goes from 0 to 100 km/h (62 mph).
The ultimate digital experience
The new BMW 7 Series’ driving enjoyment, long-distance comfort, and user experience are primarily molded by the latest digitalization advances. With the newest iteration of BMW Operating System 8, the new BMW 7 Series provides consumers the new multi-sensory car experience BMW Drive.
The intuitive dialogue between the driver and the vehicle has reached a new level with the fully digital BMW Curved Display, the innovative BMW Interaction Bar, the enhanced capabilities of the BMW Intelligent Personal Assistant – plus additional My Modes, the latest version of the BMW Head-Up Display, and the Augmented View function available for the first time on the information display behind the steering wheel.
The new BMW Theatre Screen – a 31.3-inch panoramic display in 32:9 format with 8K resolution that stretches downwards from the roof and converts the second row of seats into an exclusive private theatre on wheels – welcomes rear passengers with a unique entertainment experience.
For the first time, the driver and front passenger may enjoy YouTube video-on-demand streaming on the control panel. In the new BMW 7 Series, high-speed communication is provided through a 5G-compatible aerial system.