Buick recently unveiled its latest offering, the 2024 Buick Encore GX, marking the first vehicle in North America to feature the brand’s new tri-shield logo. The new small SUV features an updated exterior design, a tech-focused interior, and trim levels that cater to the luxury and sports markets.
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The Encore GX Features Buick’s Latest Tri-Shield Logo
Buick’s new tri-shield logo is the highlight of the Encore GX. The front fascia design boasts a forward-leaning front end with the tri-shield logo prominently displayed on the grille. The LED headlamps and new 18- or 19-inch wheel options create a striking presence.
Director of Global Buick Design, Bob Boniface, believes the Encore GX “delivers a sleek, sporty, sophisticated presence.” The reworked rear design features the Buick logo displayed in the center of the tailgate, and the LED taillamps come standard with the ST and Avenir trims.
Luxury and Sport Trim Options
The Encore GX now offers two unique trim levels for buyers – the Avenir and Sport Touring (ST). Avenir is the highest expression of Buick luxury, offering customers a premium cabin experience with Whisper Beige and Jet Black colors and leather seats. The ST, on the other hand, is for the more adventurous driver, featuring high gloss black front and rear bumpers and an optional Black Roof Package.
Driver-Centric and Tech-Forward Interior
The updated interior of the Encore GX is designed to be driver-centric, with a Virtual Cockpit System (VCS) as the centerpiece. The VCS offers a large 11-inch diagonal infotainment screen – the largest in its segment – and an 8-inch diagonal driver cluster screen angled towards the driver.
The latest version of Buick’s infotainment provides wireless Apple CarPlay and Android Auto compatibility, a customizable home screen, and vehicle categories.
The interior also features unique stitching patterns and Avenir and ST logos embroidered into the head restraints. Buick’s QuietTuning system provides a quiet, serene driving experience.
The Encore GX’s Spirited Performance
Buick’s engineering team continues to set the standard for high-quality engineering and craftsmanship. The Encore GX comes standard with a 1.2L turbocharged engine producing 137 horsepower and 162 lb-ft of torque, while the 1.3L turbocharged engine produces 155 horsepower and 174 lb-ft of torque.
The engines’ turbochargers allow them to reach peak torque faster and maintain that peak torque for a longer RPM band compared to a naturally-aspirated engine, providing a more engaging driving experience.
The 2024 Encore GX offers AWD across all trims, while FWD models come with a Continuously Variable Transmission (CVT). The Encore GX boasts an impressive fuel economy, with FWD models achieving a GM-estimated 30 mpg (combined), and AWD models achieving a GM-estimated 27 mpg (combined).
Safety and Confidence
The Encore GX comes with a suite of safety features, including standard Automatic Emergency Braking, Forward Collision Alert, Front Pedestrian Braking, and Lane Keep Assist with Lane Departure Warning. Available safety features include Adaptive Cruise Control, Rear Cross-Traffic Alert, and HD Surround Vision.
Final Thoughts on the Buick Encore GX
The 2024 Buick Encore GX takes the small SUV segment to the next level with its updated exterior design, tech-focused interior, and luxury and sport trim options. Buick’s latest tri-shield logo is a standout feature, as is the VCS and standard safety features. The Encore GX offers buyers the perfect balance of luxury, sportiness, and technology at an attractive starting price.
In April 2023, the 2024 Encore GX goes into production, and consumers may purchase it in Spring 2023. Sport Touring and Avenir have beginning prices of $28,095 and $33,195, respectively, while the Encore GX Preferred trim starts at $26,895. Beginning in May 2023, customers will be able to design and purchase a new Encore GX on Buick.com.
GM pledges to an all-electric portfolio by 2030
“The Buick brand is committed to an all-electric future by the end of this decade,” said Duncan Aldred, global vice president, Buick and GMC. “Buick’s new logo, use of the Electra naming series and a new design look for our future products will transform the brand.”
“Our forthcoming products will adopt a new design language that emphasizes a sleek, dynamic and forward-looking appearance,” said Sharon Gauci, executive director, Global Buick and GMC Design. “Our exteriors will incorporate fluid movements that contrast with tension to convey motion. Interiors will balance modern design, new technologies and attention to detail to evoke warmth and a rich sensory experience.”
A new badge and brand identity will serve as the centerpiece of Buick’s next brand overhaul, which will completely electrify its portfolio in North America.
In 2024, Buick will release its first electric car in North America, supporting General Motors‘ goal of an all-electric future.
