The 2024 Ford F-150 represents a legacy of excellence and a glimpse into truck future. “We start with better ideas, so they stay better ideas.” This sentiment, echoing from a 1966 Ford advertisement, remains true today, showcasing Ford’s unwavering commitment to innovation. For over 75 years, the F-Series has exemplified a perfect blend of toughness, intelligence, and capability.

With the last 46 of those years boasting best-selling status in America, Ford’s dedication to excellence remains clear. And this legacy continues with the all-new 2024 Ford F-150.

A Tough Contender with Smart Features

The 2024 Ford F-150 isn’t just about brawn; it’s a harmonious blend of strength and intellect. Under its hood, it boasts a variety of powertrain options, ranging from the efficient 2.7-liter EcoBoost to the powerful 5.2-liter supercharged V8 exclusive to the F-150 Raptor R.

Yet, the physical prowess of the F-150 is just the tip of the iceberg. The truck seamlessly integrates technology and intelligence, ensuring maximum productivity on the job site. Its tailgate is optimized for access, and tools can be powered directly from the truck. Features like the Ford BlueCruise offer hands-free highway driving, making end-of-day commutes a breeze.

Connectivity and Hybrid Leadership

In an era where digital connectivity is paramount, the F-150 raises the bar with a class-exclusive 5G LTE modem. This facilitates faster mapping, Wi-Fi, and automatic software updates. The SYNC® 4 digital system allows drivers to provide direct feedback on their truck’s functionality.

Ford’s commitment to sustainability and performance harmoniously melds in their hybrid trucks. With a staggering 10% of all F-150s sold being hybrids, Ford aims to double this number for 2024. This ambition is not just about numbers; it’s about providing customers access to advanced technology without compromising on performance or price.

“We’re making hybrid more accessible to our customers, giving them the power of choice by offering it as the same price as the 3.5-liter EcoBoost. This is the latest example of Ford democratizing technology for all truck customers. We did it with EcoBoost engines and with high-strength, military-grade aluminum alloy bodies for greater capability, and now we’re doing it with PowerBoost Hybrid.” said Andrew Frick, vice president, Sales and Trucks, Ford Blue.

A Suite of Advanced Technologies

Safety and convenience are the cornerstones of the 2024 F-150. Features such as Pre-Collision Assist, Lane Keeping System, and the Blind Spot Information System ensure that drivers and their cargo remain protected. Additionally, technologies like the Pro Trailer Backup Assist simplify tasks that were traditionally cumbersome, enhancing overall productivity.

Ford BlueCruise: The Future of Driving. (Almost) gone are the days of tedious highway drives. With Ford BlueCruise, F-150 owners can enjoy hands-free highway driving. The system’s enhanced capabilities, such as Lane Change Assist and In-Lane Repositioning, make commutes safer and more enjoyable.

Enhanced Digital Experiences and Security. The 2024 F-150 brings forward innovative digital features like the SYNC 4 with a 12-inch LCD touchscreen and the Head-Up Display, a first for the F-150. But it’s not all about flashy screens. The Ford Stolen Vehicle Services ensures that owners have peace of mind, offering a robust security system and recovery assistance.

A Legacy of Tailgate Mastery

Ford’s reputation as a trailblazer in tailgate innovation isn’t a recent phenomenon. Tracing back to the days of the Model A, Ford has consistently raised the bar in tailgate design and functionality. The groundbreaking dual-access tailgate from six decades ago was just one of the many milestones in this journey.

Ford’s 2024 model year brings forth the pinnacle of tailgate innovation – the Pro Access Tailgate. This cutting-edge tailgate is designed to ensure customers have unparalleled access to the Ford F-150 truck bed. The step cut-out has been widened, and the bumper depth increased, culminating in the most user-friendly tailgate experience Ford has ever offered.

The F-150, equipped with the available Pro Access Tailgate, stands alone in its class, boasting a 100-degree fully opened integrated swing gate.

The Mechanics:

• User-Friendly Access: Opening from the driver’s side, the Pro Access Tailgate minimizes walking distance to the tailgate handle. This design choice not only facilitates easier operation, especially when towing but also includes an ingeniously crafted handle for seamless entry and exit through the swing door opening.
• Smart Design Choices: A highlight of the Pro Access Tailgate is its built-in stops. These are made possible by the detents in the door’s internal mechanism, ensuring that the door doesn’t collide with a trailer jack, thereby providing a smooth experience even during towing activities.
• Enhanced Reachability: No longer do users have to stretch and strain to access items in the bed. The Pro Access Tailgate brings everything within an arm’s reach, granting 19 inches of additional reach compared to conventional tailgates. This design translates to swift and hassle-free access to bed lighting, storage boxes, cargo, and other amenities like the Pro Power Onboard.
• Durability Assured: Ford’s commitment to excellence isn’t limited to design and functionality. The new Pro Access Tailgate has undergone stringent durability tests, ensuring that it stands the test of time and the rigors of daily use.

Off-Roading Mastery with the F-150 Tremor and Raptor

For those who crave adventure, the F-150 Tremor and Raptor are dream machines. Whether cruising cornfields or conquering rocky terrains, these trucks are built to handle it all. The Tremor boasts unique design elements like the Tremor Box Side Decal and Coast to Coast grille, making it a head-turner.

The Raptor, on the other hand, combines aesthetics with unparalleled off-road capability. Its FOX Dual Live Valve shocks and five-link rear suspension system ensure optimal performance across terrains. With new colors like Shelter Green and unique graphics, the Raptor isn’t just about performance; it’s a style statement.

The 2024 Ford F-150: In Conclusion

The 2024 Ford F-150 isn’t just a truck; it’s a testament to Ford’s commitment to blending tradition with innovation. With a rich legacy behind it and a promising future ahead, the F-150 continues to set the gold standard in the world of trucks.

Whether you’re on a job site, on an adventurous trail, or on the highway after a long day, the F-150 promises to be the reliable companion you need. The future of tough is here, and it’s the 2024 Ford F-150.