Toyota unveiled the next iteration of its mid-size pickup truck: the all-new 2024 Toyota Tacoma. The truck market is set to be invigorated with a new challenger that’s not really new to the game but comes refreshed, redefined, and ready to conquer the terrain. 

This beloved nameplate is about to write its next chapter, embodying an unrivaled blend of Toyota’s trusted quality, superior durability, reliability, and a whole lot more.

Introducing the 2024 Toyota Tacoma: Reinventing an Exciting PowerhouseA Fresh Take on a Trusted Icon

The 2024 Tacoma is not a simple facelift. Instead, it represents a ground-up redesign, leveraging the shared TNGA-F global truck platform utilized by Tundra and Sequoia.

Specifically designed and engineered for the U.S. market, the fourth-generation Tacoma comes packed with numerous off-road features and a pair of potent turbocharged four-cylinder powertrains, including a class-leading i-FORCE MAX hybrid. The all-new Trailhunter grade first showcased as a concept at the 2022 SEMA show, offers a purpose-built overlanding rig right from the dealership.

The Genesis of the New Tacoma

Robust and Ready

Tacoma’s architecture utilizes high-strength steel, improving rigidity, while the use of aluminum in the upper body reduces weight. Frame cross members have been reinforced, and the roof now includes integrated attachment holes for the addition of roof rack rails across all models.

Introducing the 2024 Toyota Tacoma: Reinventing an Exciting PowerhouseOther structural improvements include a newly constructed front cross member for the steering gearbox, enhancing steering input, and a new high lift jack point integrated into the rear frame end.

Power and Performance

Two new turbocharged four-cylinder powertrains bolster Tacoma’s performance. Entry-level SR grades get an engine outputting 228 horsepower and 243 lb.-ft. of torque. Higher-tier models, in conjunction with an eight-speed electronically controlled automatic transmission, enjoy a bump to 278 horsepower and 317 lb.-ft. of torque.

Toyota has also brought the i-FORCE MAX hybrid powertrain into the mid-size, body-on-frame pickup segment. It combines a 2.4-liter engine with a 48-hp electric motor, producing a total system output of 326 horsepower and an astounding 465 lb.-ft. of torque.

Enhanced Ride and Handling

Significant improvements in ride and handling are evident in the 2024 Tacoma. A fully redesigned multi-link coil rear suspension offers better handling, while four-wheel disc brakes increase braking performance. The electric power steering provides an improved steering feel and incorporates additional safety and convenience features.

Adventurer at Heart

The Tacoma isn’t just about work; it’s equally at home on the trail. The truck now features suspensions tuned specifically to each grade, from the sporty red TRD sport-tuned shocks to the TRD Off-Road grade’s monotube Bilstein remote reservoir shocks, and the Limited grade’s Adaptive Variable Suspension (AVS) system.

The maximum towing capacity stands at 6,500 lbs. on SR5 i-FORCE and TRD PreRunner XtraCab grades, with a maximum payload of 1,709 lbs. on TRD Off-Road. This versatility is complemented by innovative features like a 7-percent increase in bed volume, an available power open and close aluminum tailgate, and an integrated high-output air compressor in the bed for quick tire inflation.

Introducing the 2024 Toyota Tacoma: Reinventing an Exciting Powerhouse

Technology for the Future

The all-new Tacoma is a technological tour de force, boasting an 8-inch or optional 14-inch multimedia touchscreen, wireless Apple CarPlay® and Android Auto™ compatibility, and Qi wireless charging. USB-C data and charging ports are conveniently located throughout the cabin. Additionally, over-the-air updates ensure your vehicle’s technology is always up-to-date.

Safety First

Tacoma also offers the most comprehensive safety suite in the segment – Toyota Safety Sense 3.0 (TSS 3.0). It incorporates new functions, including Risk Awareness Vehicle Communication, Evasive Steering Assist, and Front Cross Traffic Alert, providing an unprecedented level of assistance to drivers.

2024 Toyota Tacoma in a nutshell

Slated to arrive in dealerships by the end of 2023, the all-new 2024 Toyota Tacoma has been crafted to rekindle the love affair between the American buyer and the mid-size pickup. Its advanced features, capable off-road abilities, improved performance, and a suite of technology advancements make it a formidable entrant in the market.

For those longing for a pickup that delivers more than just the basics, the 2024 Tacoma offers an exciting blend of comfort, power, innovation, and off-road prowess. This is Toyota Tacoma as you’ve never seen it before – a vehicle transformed and ready to redefine expectations.

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