Gaming on the go has never been so luxurious! BMW and AirConsole partner up to offer in-car gaming, turning waiting times into fun times.

Gaming Evolution: From Living Room to BMW Interiors

If you thought gaming was just for your living room or handheld devices, think again. BMW, in collaboration with AirConsole, has unveiled its cutting-edge in car gaming platform, making headlines at the illustrious Gamescom event in Cologne, running from August 23-27. The exciting announcement promises to redefine in-car entertainment and make charging halts a delightful gaming pause.

BMW and AirConsole

Rich Gaming Portfolio to Enrich Your Drive

At the heart of this innovation is the flexibility it offers. The BMW i5, the newest offering from the automaker, will not just be a luxurious drive but also a portable gaming console. Owners can indulge in a wide variety of games, from fast-paced racing and sports games to more cerebral strategy and puzzle games.

Casual games, with their simple controls and intuitive gameplay, are the crown jewel of this setup, perfect for quick sessions. As technology and preferences evolve, so will the gaming portfolio, assuring BMW owners of a continually refreshing entertainment suite.

The Legendary Quiz Show Gets a Car Edition

While the general game selection is enough to whet the appetite of most game enthusiasts, the cherry on top was the announcement of the inclusion of ‘Who Wants to Be a Millionaire?’. In collaboration with Sony Pictures Television, an all-new version of this globally acclaimed quiz show is under development, tailored explicitly for in car gaming.

Leveraging the simplicity of the AirConsole’s smartphone-as-a-controller system and incorporating iconic elements from the original game show, players can expect a vibrant single and multiplayer gaming experience. Slated for a 2024 release, this game will be accessible across BMW and MINI vehicles integrated with the AirConsole App.

Reactions From the Titans

Stephan Durach, Senior Vice President of BMW Group Connected Company Development, expressed his enthusiasm, “With AirConsole, we integrate a phenomenal platform for casual in-car gaming. The addition of ‘Who Wants to Be a Millionaire?’ epitomizes our continuous drive for novel, engaging experiences.”


Echoing Durach’s sentiments, Michael Fuller, responsible for Business Development for Games at AirConsole, remarked, “Introducing ‘Who Wants to Be a Millionaire?’ to our platform strikes the right chord between entertainment and innovation. Its global recognition and our commitment to spearhead in-car gaming makes this a match made in heaven.”

A Showstopper Look for a Game-Changing Innovation

BMW didn’t stop at just the software; the exterior got an upgrade too. As a nod to the gaming revolution, a specially designed BMW i5, adorned with a unique gaming wrap, was showcased at Gamescom. This design, dripping in nostalgia, pays homage to the 8-bit era with large, recognizable pixels.

BMW and AirConsoleDrawing inspiration from various AirConsole games, the color palette paints a vivid picture of the gaming world. Elements reminiscent of video game controllers wrap around the BMW i5, echoing the novel in car gaming solution where the smartphone morphs into a game controller.

More BMW models to jump on the gaming bandwagon. The wait won’t be too long for enthusiasts to know about the availability across other models. Following the BMW i5, models like the BMW 7 Series, BMW iX, and the BMW XM, among others, are next in line to get the AirConsole integration. Gradually, more models will be added to this list, making in-car gaming a standard luxury in the BMW experience.

BMW and AirConsole conclusion

BMW and AirConsole’s collaboration not only sets a new benchmark in luxury driving but also reshapes how we perceive in-car entertainment. As roads become longer and charging times more frequent, your BMW will ensure every moment is filled with fun.

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