The much-anticipated BMW XM Label Red made its grand debut at the Auto Shanghai motor show, showcasing its electrifying high-performance capabilities and luxurious design accents. With a system output of 748 hp, this innovative model is set to redefine the Sports Activity Vehicle and Sports Activity Coupé segments.

Power and Performance Like No Other

With a powerful M HYBRID system, the BMW XM Label Red combines a V8 combustion engine with an electric motor, making it the most powerful BMW M model ever made. The precisely honed interplay of the electric motor and V8 engine ensures an instantaneous delivery of power, offering drivers an unparalleled performance experience.

Introducing the BMW XM Label RedThe M HYBRID system in the BMW XM Label Red demonstrates the exhilarating potential of electrification in high-performance models from BMW M GmbH. The combination of the V8 engine and electric motor matches the drive concept of the new BMW M Hybrid V8 endurance racing car, which made a successful debut in the 24 Hours of Daytona race.

A Bold Design for a Bold Performance

The BMW XM Label Red caters to individualists who crave an extrovert lifestyle and a passion for ultimate performance. Its muscular proportions and striking exterior design showcase its standout performance attributes to unmistakable effect. The exclusive limited edition of the model will feature a BMW Individual Frozen Carbon Black metallic exterior paint finish.

The High-Revving V8 Engine and Cutting-Edge M TwinPower Turbo Technology

The BMW XM Label Red’s V8 engine features a cross-bank exhaust manifold, reinforced crankshaft drive, turbocharging with an electrically controlled blow-off valve, upgraded oil supply, and optimized oil separation. The V8 engine and electric motor work together to deliver an impressive maximum output of 748 hp, taking the BMW XM Label Red from 0 to 100 km/h (62 mph) in just 3.8 seconds.

The electric motor of the M HYBRID system is integrated into the eight-speed M Steptronic transmission, responding to slight movements of the accelerator with instantaneous power delivery. The electric motor contributes up to 197 hp to the maximum system output, offering drivers a powerful boost effect under acceleration and increased efficiency under steady loads.

Supreme Traction, Captivating Performance: M xDrive and M Sport Differential

The M xDrive all-wheel-drive system channels power between all four wheels precisely and quickly, creating a unique performance experience with exceptional dynamism and agility. An electronically controlled differential lock in the rear axle further enhances traction, agility, and directional stability.

Introducing the BMW XM Label RedThe BMW XM Label Red impresses with its wide range of driving attributes, offering drivers a well-resolved driving experience in every situation and configuration. Its sophisticated chassis technology includes adaptive M suspension Professional, featuring electronically controlled dampers and active roll stabilization with Active Roll Comfort.

A New Era of Luxury and Performance

The BMW XM Label Red ushers in a new era of luxury and performance, combining the best of BMW M GmbH’s expertise in high-performance vehicles with the future-focused benefits of electrification. Production will begin in August 2023 at the BMW Group Plant Spartanburg in the USA, with an exclusive edition limited to 500.

Unique and exclusive interior, with a focus on luxury and performance.

The interior of the BMW XM Label Red is designed to provide a luxurious and performance-focused experience for its occupants. The combination of high-quality materials, exclusive design elements, and M-specific features creates a unique and engaging atmosphere.

Standard equipment includes M Sport seats with Merino leather upholstery, offering an excellent combination of comfort and support. The seats can be adjusted electrically, and their integrated head restraints further emphasize the sporty character of the vehicle.

Additionally, the BMW XM Label Red features a leather-wrapped M steering wheel with multifunction buttons, M gearshift paddles, and an M-specific instrument cluster.

Ambient lighting and illuminated M door sill finishers provide an inviting and sophisticated atmosphere, while carbon fiber trim elements and the M-specific Head-Up Display underline the car’s performance-focused nature.

Introducing the BMW XM Label RedThe limited-edition model, with only 500 units available worldwide, adds even more exclusivity with unique interior features such as BMW Individual extended Merino leather upholstery in a two-tone design, an Alcantara headliner, and M Carbon bucket seats.

State-of-the-art infotainment and connectivity.

The BMW XM Label Red comes equipped with an advanced infotainment system, offering seamless connectivity and a wide range of features designed to enhance the driving experience. The large, high-resolution touchscreen display provides access to various vehicle settings, multimedia functions, and the BMW Intelligent Personal Assistant.

This voice-activated system allows for easy control of various vehicle functions, including navigation, climate control, and infotainment, using natural language commands.

Connectivity options include wireless Apple CarPlay® and Android Auto™ integration, which allows for seamless integration of compatible smartphones, providing access to various apps and services on the go.

The BMW XM Label Red also offers various online services and features, such as real-time traffic information, weather updates, and remote vehicle control, thanks to its built-in eSIM and 5G mobile technology.

Safety and assistance systems.

The BMW XM Label Red is equipped with a comprehensive suite of safety and driver assistance systems, designed to provide maximum protection and convenience on the road. Standard features include Front Collision Warning, Lane Departure Warning with lane return and steering assistance, Evasion Assistant, Alertness Assistant, and Speed Limit Info system.

The optional Driving Assistant Professional package adds further capabilities, such as Active Cruise Control with Stop&Go function, Steering and Lane Control Assistant, traffic light recognition, automatic Speed Limit Assist, and Active Navigation.

Parking Assistant Plus, also standard, includes a Reversing Assistant, Parking View, front and rear Panorama View, and 3D View, providing a comprehensive view of the vehicle’s surroundings and assisting in various parking maneuvers.

The BMW XM Label Red demonstrates the brand’s commitment to performance, luxury, and innovation, setting new benchmarks in the Sports Activity Vehicle and Sports Activity Coupe segments.

With its unique combination of electrified power, advanced technology, and exclusive design, the BMW XM Label Red is the ultimate expression of BMW M GmbH’s vision for the future of high-performance vehicles.

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