BYD and Stingray party partnership. BYD, a frontrunner in the production of new energy vehicles, has recently announced a groundbreaking global partnership with Stingray, a prominent music, media, and technology enterprise. This collaboration introduces Stingray’s dynamic Karaoke app as an integral feature in BYD’s leading car models, set to be available across twelve countries in 2023, and expanding further in the years to come.
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BYD, one of the biggest EV players in the world
Founded in 1995, BYD (Build Your Dreams) has established itself as a significant player in the global automotive industry, particularly in the realm of new energy vehicles.
Headquartered in Shenzhen, China, BYD started as a rechargeable battery factory and has since evolved into a total energy solution company, manufacturing not only electric cars but also buses, trucks, solar panels, and energy storage systems. This diversification reflects BYD’s commitment to sustainable development and innovation.
BYD’s journey in the automotive sector began in earnest in 2003 when it expanded its operations to include automobile manufacturing. The company’s automotive division has grown rapidly, strongly emphasizing electric and hybrid vehicles.
BYD’s dedication to green technology has positioned it as a leader in the electric vehicle (EV) market, with a wide range of models that cater to various customer needs and preferences.
BYD and Stingray partnership for entertainment
The integration of Stingray’s Karaoke into BYD’s vehicles is a significant advancement in in-car entertainment. BYD’s infotainment system is designed to support many languages and provides an easy-to-navigate interface. This feature enables BYD car owners to effortlessly access Stingray’s extensive global song library, which can be explored by various categories such as song title, artist, lyrics, or genre.
Stella Li, Executive Vice President of BYD, said: “BYD is fully committed to bringing the highest quality entertainment experiences for all our customers around the world. Partnering with Stingray, we’re excited to make driving BYD cars more fun and social than ever before. Everyone loves to sing in the car. Stingray’s unique Karaoke app and comprehensive library of songs is a great fit for BYD drivers and their passengers.”
Prioritizing safety, BYD and Stingray have ingeniously engineered a solution to deactivate the scrolling karaoke lyrics on the central console while driving. This safety feature ensures that the driver’s attention remains on the road. Additionally, the partnership has led to the creation of the innovative Passenger App.
This app allows passengers to use their personal devices to engage with the karaoke system, including viewing lyrics, managing song choices, and controlling playback, all while the audio is seamlessly integrated into the car’s sound system.
“BYD has created an original intelligent cockpit technology development route in the industry. Leveraging over a decade of expertise in automotive and consumer electronics, BYD has attained complete autonomy in every aspect of development, from system architecture to software design, and from driver to applications. Through a persistent commitment to enhancing user experience and exploring the cell phone ecosystem, we have completed the leap from a compatible ecosystem to a playful ecosystem in the intelligent cockpit,” added Dongsheng Yang, Vice President of BYD and Head of the Automotive Product Strategy.
BYD’s announcement signifies a pivotal step in enhancing in-car entertainment. This collaboration with Stingray aims to revolutionize the in-vehicle entertainment experience. BYD is leveraging cutting-edge technology to offer users a sophisticated cockpit equipped with a range of advanced features.
These include a 15.6-inch Intelligent-Rotate Screen and a high-fidelity Dynaudio Sound System, enhancing the overall in-car audio and visual experience.
“We are thrilled to partner with BYD and provide their customers with an unparalleled karaoke experience on the go while expanding our brand exposure worldwide. Stingray Karaoke is a unique and engaging way to bring people together, and we believe that it will enhance the driving experience and create unforgettable memories for BYD car owners everywhere,” said Eric Boyko, President and CEO of Stingray.
This strategic move towards enriched user services is part of BYD’s commitment to providing an intelligent network connection system in their vehicles. This system aims to deliver a more user-friendly and efficient mobility experience, marking a significant milestone in the evolution of in-car entertainment and technology.
The partnership between BYD and Stingray is a testament to the innovative strides in the automotive industry, particularly in enhancing the user experience through technology and entertainment.