The end of April marked a special moment for Cadillac, one that forecasted the brand’s future. The 2023 Cadillac LYRIQ marks the end of a century of innovation and the start of a new era in automotive design. Customers may make order reservations for Cadillac’s first electric luxury SUV starting in September 2021, with the first availability commencing in the first half of 2022, thanks to ahead-of-schedule testing.
“Throughout the next decade, Cadillac will define the future of luxury transportation through a series of exciting new electric vehicles, and it all begins with LYRIQ,” said Rory Harvey, vice president, Global Cadillac. “The 2023 Cadillac LYRIQ’s stunning design and artfully integrated technology combined with GM’s Ultium Platform will deliver a high-performance luxury experience, unlike anything that has come before it, setting a new standard for Cadillac.”
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Serious range and fast charge for the Cadillac LYRIQ
The vehicle’s specialized electric architecture will allow LYRIQ to debut with outstanding technology and exciting performance capabilities. A rear-wheel-drive Ultium Platform and a 12-module, 100-kilowatt-hour battery pack provide 340 horsepower and 440 Nm of torque, and over 300 miles of range with a full charge, according to Cadillac estimates.
“Thanks to the modular and highly flexible Ultium Platform that powers LYRIQ, along with advanced virtual development tools, Cadillac has been able to accelerate development and put more real-world miles on prototypes sooner than expected,” stated Jamie Brewer, LYRIQ chief engineer. “It’s exciting to see our objectives realized on the road — and it means we are on track to bring this pioneering electric luxury vehicle to customers nine months earlier than originally planned.”
Customers may add an estimated 76 miles of range in approximately 10 minutes of charging time using LYRIQ’s high-speed DC fast charging for public stations at 190 kW. LYRIQ provides a segment-leading 19.2 kW charging module that can add up to 52 miles of range per hour of charge for home charging.
LYRIQ will have next-generation variable Regen on Demand technology, as well as the simplicity of One-Pedal Driving, to let consumers take full control of their electric driving experience. With Cadillac’s innovative variable Regen on Demand, drivers may use a pressure-sensitive paddle on the steering wheel to regulate how fast the LYRIQ slows down or comes to a full stop. In order to boost electric driving efficiency, both systems utilize regenerative braking.
Design and technology for the future
Highlights from the LYRIQ in 2023 include Super Cruise, the industry’s first full hands-free driver-assistance technology. On the interior, the beautiful, cutting-edge LED display with a diagonal of 33 inches has the capacity to emit over 1 billion colors. Cadillac LYRIQ also features the next generation of Active Noise Cancellation technology and a 19-speaker AKG Studio audio system with headrest speakers.
Cadillac innovations include LED headlights with a synchronized illumination pattern in a slim design and digital vehicle access using a Digital Key. Also available is the two-level charge cable.
Cadillac Design executive director Andrew Smith stated: “LYRIQ represents a clean-sheet design that sets the standard for the future of Cadillac. The objective I gave my team was to design the LYRIQ with the level of detail that they would a show car. The customer should feel like they’re driving in the future.”
The inside is basic and clean, with an emphasis on secondary and tertiary design features, such as complex laser-etched patterns via wood over metal décor, a first. The centerpiece is a huge, curving LED screen, and all of the components are artistically integrated, blurring the boundaries between technology, lighting, and décor.
The unique black crystal grille is perhaps the most prominent illustration of Cadillac’s next generation of trademark design.
“We wanted to give the vehicle a face, making sure it looks distinctly Cadillac,” continued Smith. Lights choreography emphasizes the distinctive vertical lighting. The external lighting represents a significant technical advance, enabling Cadillac to deliver on its promise of fully vertical lights, a first in the industry.
The 2023 Cadillac LYRIQ is set to debut in the first quarter of 2022, with a starting price close to $60,000. It will be built at General Motors’ assembly plant in Spring Hill, Tennessee, which is undergoing a $2 billion expansion to boost electric car manufacturing. Ultium Cells LLC, a joint venture between GM and LG Energy Solution, is investing an extra $2.3 billion in a brand-new battery cell production facility in Spring Hill.