Porsche aims to improve its ADAS solutions. In a move that showcases their commitment to innovation and enhancing the driving experience, renowned sports car manufacturer Porsche has announced a strategic collaboration with leading technology company Mobileye.
The partnership aims to bring premium Advanced Driver Assistance Systems, or ADAS solutions to future Porsche models, revolutionizing the way drivers interact with their vehicles. With Mobileye’s SuperVision technology platform at the core, Porsche is poised to redefine the boundaries of modern, sporty luxury.
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Porsche and Mobileye: A Visionary Collaboration for ADAS Solutions
Porsche’s forward-thinking strategy focuses on seamlessly integrating automated assistance and navigate-on-pilot functions into their upcoming models. By harnessing the capabilities of Mobileye’s cutting-edge SuperVision technology, Porsche is set to elevate the driving experience to new heights.
The collaboration signals a pivotal step forward in Porsche’s ongoing commitment to delivering outstanding products that align with the desires and lifestyles of its discerning customer base.
Oliver Blume, Chairman of the Executive Board of Porsche, highlights the significance of partnering with Mobileye, emphasizing their status as one of the world’s leading providers of autonomous driving functions.
Blume emphasizes that Porsche aims to consistently exceed expectations, and their collaboration with world-class partners like Mobileye ensures they continue to deliver on this promise. By combining outstanding product quality with a highly personalized driving experience, Porsche sets the stage for a future where technology and luxury seamlessly merge.
Full Integration of Mobileye SuperVision: A Porsche Engineering Marvel
Porsche assumes a pioneering role in fully integrating Mobileye’s SuperVision technology into their future models. To ensure a brand-worthy driving experience, Porsche engineers will work closely to seamlessly integrate and fine-tune the ADAS systems.
The driver’s attention monitoring system will undergo customization by Porsche’s in-house specialists, as will its intuitive integration into the Porsche Communication Management system’s user interface. The result will be a driving experience that marries cutting-edge technology with the signature Porsche touch.
Prof. Amnon Shashua, President and CEO of Mobileye, expresses delight in partnering with Porsche to bring the next generation of driving technology to customers worldwide. Prof. Shashua underscores the shared commitment to leveraging technological innovations to enhance the driving experience at a world-class level.
The Mobileye system, developed to enhance safety through the symbiotic interaction of the driver and the vehicle, aligns perfectly with Porsche’s vision of intelligent driving systems that empower the driver while providing crucial support.
Driving Innovation with Partially Automated Systems
Michael Steiner, Board Member for Research and Development at Porsche and Head of Development at the Volkswagen Group, emphasizes that while most Porsche drivers will continue to relish the act of driving, there are aspects of partially autonomous driving that hold great appeal.
Intelligent systems like Mobileye SuperVision technology can assist drivers in everyday situations, such as traffic jams, by eliminating the need to keep their hands on the wheel continuously. This balance between driver engagement and assistance underscores Porsche’s commitment to enhancing the driving experience while prioritizing safety.
The Volkswagen Group, of which Porsche is a part, is actively engaged in multiple collaborative efforts in the field of automated driving functions. Bosch and Qualcomm are strategic partners for the Group, and in China, the collaboration extends to Horizon Robotics.
This underscores the industry’s recognition of the importance of strategic partnerships in shaping the future of mobility and advancing autonomous driving technologies. By collaborating with industry leaders, Porsche and the Volkswagen Group demonstrate their commitment to staying at the forefront of automotive innovation.
Unleashing the Power of Mobileye SuperVision
Mobileye SuperVision stands as one of the most advanced driver assistance systems in the world, pushing the boundaries of what is possible on the road. The system enables drivers to navigate various road types while visually monitoring their surroundings, complying with local laws and traffic conditions.
With Mobileye SuperVision, Porsche cars will be equipped to autonomously follow navigation routes, change lanes, and overtake slower vehicles on multi-lane roads. The system’s impressive capabilities are made possible through the integration of eleven cameras, radar fusion perception, high-resolution maps, and the Mobileye EyeQ®6 High Systems-on-a-Chip (SoC).
This powerful combination of hardware and software harnesses the potential of artificial intelligence to deliver seamless driver assistance functions.
This collaboration builds upon the successful partnership that the Volkswagen Group has cultivated with Mobileye over the years. The technology developed by Mobileye serves as a platform solution that can be utilized by other brands within the Group.
This further emphasizes the shared vision of leveraging advanced driver assistance systems (ADAS) to enhance safety and driving experiences across the automotive industry.
Redefining the Future of Driving
The collaboration between Porsche and Mobileye marks a significant milestone in the automotive industry, as it brings together the expertise of two powerhouses to redefine the future of driving. By integrating Mobileye SuperVision into their upcoming models, Porsche is set to provide drivers with an unparalleled level of assistance, comfort, and safety.
This partnership underscores Porsche’s dedication to delivering cutting-edge technology while maintaining the brand’s essence of luxury and performance.
As the automotive industry continues its rapid evolution, collaborations between established automakers and technology companies are becoming increasingly vital. The partnership between the two companies represents a prime example of the synergistic efforts that drive innovation and transform the driving experience.
With a clear focus on integrating advanced driver assistance systems and partially automated driving functions, Porsche is poised to shape the future of mobility while keeping the joy of driving at the heart of their brand.