On February 1, 2022, Daimler AG became Mercedes-Benz Group AG. The Group’s increased emphasis on the automotive industry is being underscored with a new name, after the successful stock market launch of Daimler Truck.
The world-famous Mercedes-Benz brand was founded in 1926 when Carl Benz and Gottlieb Daimler’s antecedent firms united with the goal of improving automotive manufacturing. In 1886, the two pioneers presented their ground-breaking ideas separately, marking the dawn of the automobile age.
The company’s stock exchange symbol changes from »DAI« to »MBG« as part of the rebranding of Daimler AG to Mercedes-Benz Group AG. The stockholders will not be affected in any way. Mercedes-Benz Group AG shares will continue to trade on Germany’s blue-chip DAX stock index.
“The renaming to Mercedes-Benz Group AG underlines our renewed strategic focus. In doing so, we want to make clear where we see the core of our company – building the most desirable cars in the world. The Mercedes star has always been a promise for the future: Changing the present in order to improve it. We want to continue this legacy of our founders by taking the lead in electric mobility and vehicle software.” said Ola Källenius, Chairman of the Board of Management of Mercedes-Benz Group AG
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All Mercedes-Benz Group companies are going through the identity switch, except the truck division
Daimler Mobility AG is updating its brand in tandem with Daimler AG’s renaming: Mercedes-Benz Mobility AG provides finance, leasing, and insurance services for passenger cars and vans under the name Mercedes-Benz Mobility AG.
In addition, Mercedes-Benz customers may use their cars more freely thanks to the finance and mobility division’s rental and subscription models, fleet management, and digital charging and payment services.
The rebranding of Daimler brings the company’s historic realignment to a close, which started last year and was overwhelmingly supported by shareholders. Daimler Truck Holding AG debuted as an independent business on the Frankfurt Stock Exchange on December 10, 2021.
As a result, the new Mercedes-Benz Group will focus only on its passenger vehicle brands Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach, and Mercedes-EQ, as well as vans. The Group will be able to fully develop its economic potential and better leverage its competitive capabilities in the future as a focused manufacturer with the world’s most valuable luxury car brand.
Mercedes-Benz Group still has minority ownership of 35 percent in Daimler Truck Holding AG, of which about 5% is held in its pension assets, after the restructuring of the original Daimler Group.
2021 brought a rise in EV sales and a decrease in combustion engine Mercedes-Benz cars and vans
Mercedes-Benz plug-in hybrid and electric passenger vehicle deliveries hit a new high of 227,458 units (+69.3%), including 48,936 Mercedes-EQ battery electric passenger cars (BEV) (+154.8%). Total BEV sales surpassed 99,000 vehicles, including smart and Mercedes-Benz Vans.
The electric flagship has received 16,370 orders since it went on sale in August 2021. In December, the retail launch in the two biggest markets – the United States and China – began, boosting client orders even further.
Despite robust demand for passenger cars and vans in all categories and in all regions, Mercedes-Benz Cars supplied 2,093,476 vehicles (-5.0 percent) between January and December because of a shortage of semiconductors. As a consequence, revenues fell by -24.7 percent in the fourth quarter.
”In a challenging year, Maybach, AMG and G-Class vehicles posted new records. Order intake for the EQS, the longest-range EV on the market today, is very encouraging and production of the first all-electric AMG kicked off in December, starting a new chapter for our electric flagship. This strong global demand for all our brands gives Mercedes-Benz the tailwinds to accelerate into a new electric era.” said Britta Seeger, Member of the Board of Management of Daimler AG and Mercedes-Benz AG responsible for Marketing and Sales
Mercedes-Benz S-Class deliveries increased by 40% to 87,064 units, with China contributing 35.5 percent of worldwide demand, while G-Class sales hit a new high of 41,174 cars and Mercedes-AMG deliveries increased by 16.7% to 145,979. Mercedes-Maybach sales grew by 50.7 percent to 15,730 units, driven by China, where Mercedes-Maybach automobiles are sold at a pace of over 900 per month.