In mid-April, the Genesis X Speedium Coupe had its public premiere at Genesis House in New York. The concept car gives an idea of what Genesis’ future generation of electric automobiles would look like. Additionally, Genesis announced intentions to produce the GV70 Electric in the U.S.
On April 13, Genesis unveiled the Genesis X Speedium Coupe at Genesis House, a cultural center in New York City’s Meatpacking District. While looking forward to the next generation of EVs, the concept car includes Genesis’ DNA (Audacious, Progressive, Distinctly Korean), showcasing Genesis’ future as a truly luxury electric vehicle brand.
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A brand new design vision for the future
The Genesis X Speedium Coupe is the result of a “freestyle” design exercise based on the Genesis X Concept, directed by Genesis Chief Creative Officer Luc Donckerwolke, the 2022 World Car Person of the Year. It builds on the classic Genesis design idea of “Athletic Elegance” in a more forward-thinking approach.
“This car is an open-door moment in Genesis’ journey towards our future EV design. This isn’t a show car — it’s a look into our design processes as we explore ideas for the next wave of EVs, one that incorporates Genesis’ DNA,” said Luc Donckerwolke.
The term Speedium was inspired by Genesis creators’ interest in racing at a Korean racetrack. The name also symbolizes Genesis’ idea that, in the age of electrification, the emotional importance of driving would remain strong. The term “coupe” is used to emphasize the pleasure of driving via attractive features.
For the concept automobile, Genesis used the reductive design idea, or “less is more.” The Genesis X Speedium Coupe is distinguished by its gentle curves, clean lines, and controlled elegance.
The X Speedium Coupe defies the existing quo of a certain automotive category. It’s not your typical concept vehicle that shows off future manufacturing plans.
Genesis X Speedium design elements
The Genesis Two Lines lights on the front of the car have grown into a full-width piece that embraces the form of the crest, similar to the Genesis Crest Grille. It was created to carry the wing face’s brand mark into the electrification age by combining the daytime running lights with the low and high beams.
It has an EV face, which represents Genesis’ transition to an all-electric vehicle brand with a six-model lineup by 2030.
The hourglass shape, seen from above, emphasizes the car’s passion and personality. The seductive curves emphasize the wheel arches, giving the car a strong stance.
When seen from the side, the parabolic line that runs from the front to the back of the automobile creates a sense of tension in the design, similar to that of a vintage car. The intentional “anti-wedge” shape results in a streamlined aesthetic with subtle beauty.
In the back, an elliptical tail balances out the design, creating an aesthetically appealing tension between convex and concave surfaces. The V-shaped brake lights break up the circular form and provide a stunning contrast, which is one of Genesis’ trademarks.
“Inje Green” is the name given to the concept’s metallic emerald green tint. As one would anticipate from an automobile inspired by a Korean racetrack, the color complements the surrounding mountainous terrain, completing the impression of a classic car that exudes energy, speed, and timeless beauty.
“We are giving each design element space to breathe. It’s not about making the design elements compete with each other, but about orchestrating the elements so that they complement and respect one another,” added Donckerwolke.
Important plans for the U.S. market
As of March 2022, Genesis has had substantial growth in the United States, setting monthly sales records over the last 16 months. In the first quarter of 2022, the brand sold nearly 11,700 cars, its highest quarterly sales total since entering the US market in 2016.
Genesis is planning its first electric vehicle manufacturing and sales drive in the United States to capitalize on its success.
The Genesis Electrified GV70 will be the company’s first car built in the United States, at its Montgomery, Alabama plant. The GV70 is on track to become the new benchmark for premium electric SUVs. With the purpose of boosting Genesis’ EV market position and extending its commitment to electrification, production will commence in December this year.
Genesis also unveiled Priority One, a buying program that allows customers to customize their GV60 purchase experience. A Genesis Concierge will streamline the process and link customers with a qualifying store by visiting www.genesis.com and giving their contact information along with a refundable $500 deposit. California, Connecticut, New Jersey, and New York are among the areas where this program will be accessible.
The Genesis House: the place where art and cars come together
Genesis House, the brand’s U.S. headquarters, debuted in November 2021. With a total area of 4,340 square meters and three levels, it continues the brand’s strong and inventive attitude by greeting visitors in a polite way steeped in Korean culture.
Cellar Stage is situated in the basement and is equipped with a floor-to-ceiling LED-lit stage and cutting-edge audio-visual gear. Genesis hosts a variety of events in conjunction with local artists and the community.
The first level is an exhibition room where visitors can see the whole Genesis portfolio, including both current models and concept vehicles that represent the brand’s future vision. The automobiles on exhibit are nicely set off by tessellated mirrors, and a curator is on hand to offer thorough explanations.
Genesis House offers curator services in English, Spanish, French, Chinese, Korean, and other languages.
Guests may enjoy a Korean cultural experience at the Library, Tea Pavilion, Genesis House Restaurant, and Terrace Garden on the second level.
Genesis House Restaurant, a Michelin-starred restaurant and traditional culture study center in Seoul, provides an innovative and exquisite gourmet experience that harkens back to Korean Noble class food, which was inspired by what Joseon-era kings previously enjoyed in their palaces.
Outside on the second story, the 882-square-meter Terrace Garden views the High Line, Whitney Museum of American Art, Hudson River, and the little island. It’s reminiscent of a courtyard outside a “hanok,” or Korean traditional home, with low walls and an alley, and it’s a nice area to sip a cup of coffee or tea.
