The Lamborghini Lanzador: A Visionary Leap into Electrification. At the Monterey Car Week, Lamborghini surprised the world by pulling the covers off its visionary Lanzador concept. This Ultra GT promises an all-electric future for the iconic Italian sports car brand, staying true to its unmistakable DNA.
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Driving into the Future
The Lanzador isn’t just another concept car; it’s a beacon illuminating Lamborghini’s “Direzione Cor Tauri” strategy. Stemming from their roadmap towards electrification and decarbonization set in 2021, this new revelation follows the V12 plug-in hybrid Revuelto. By offering a glimpse into what we can expect in 2028, it’s evident Lamborghini is geared up for an electric era.
“I am sure that with the concept car and the technology it contains, we will convince loyal, but also tech-forerunner clients, that the new generation of Lamborghini vehicles will open a new chapter in terms of technology, performance, digitalization and driving dynamics,” said Rouven Mohr, Lamborghini Chief Technical Officer.
A Blend of Performance and Versatility
Catering to the ‘tech forerunner’ demographic, Lanzador meshes Lamborghini’s signature performance with the versatility of daily driving. This harmony crafts an unparalleled driving experience.
By incorporating elements of the Revuelto super sports car with the Urus’s dynamic versatility, Lanzador stands as a testament to Lamborghini’s commitment from two years prior: delivering a high-performance, electrified vehicle that retains the brand’s essence.
Revolutionary Under the Hood
Lamborghini’s prowess in innovation is evident with the Lanzador. Each axle boasts a high-specific power electric motor, guaranteeing permanent all-electric drive. With a power output surpassing one megawatt, drivers can expect exhilarating speeds. This electrifying performance is complemented by a state-of-the-art battery ensuring prolonged journeys.
Be the Pilot
In a bid to offer a personalized driving experience, Lamborghini Lanzador allows pilots to tweak systems on the go using controls on the sports steering wheel. This adaptability stems from the following:
Driving Dynamics Control: The Lamborghini Dinamica Veicolo Integrata (LDVI) control system represents a leap in driving dynamics. With advanced sensors and algorithms, Lanzador offers an unmatched nuance in driving feedback, enhancing adaptability to the pilot.
Active Aerodynamics: To optimize range and performance, Lanzador employs advanced aerodynamics. The ALA (Aerodinamica Lamborghini Attiva) system, inspired by Lamborghini’s super sports cars, adjusts to provide optimum efficiency based on the driving mode.
Active Suspension: Featuring a steerable rear axle and air suspension, Lanzador’s chassis adapts seamlessly to diverse road conditions, giving drivers more control.
The Design Paradigm of the Lamborghini Lanzador
Mitja Borkert, Head of Design at Lamborghini, draws inspiration from spaceships to craft Lanzador’s exterior. This Ultra GT’s design echoes legendary Lamborghini models like the Sesto Elemento and Murciélago. With a roof height of around 1.5 meters, Lanzador dominates the road with its imposing yet sleek stance.
The interior exudes a ‘feel like a pilot’ philosophy, amplifying the 2+2 GT idea into a lifestyle concept. From its trunk concealed under the front bonnet to the expansive glass tailgate, the Lanzador promises adaptability. Signature Lamborghini design elements, such as the Y and hexagon, are evident throughout the vehicle, linking the past to this futuristic vision.
Lamborghini’s Green Evolution:”Direzione Cor Tauri”
In the heart of Sant’Agata Bolognese, a transformation has been brewing for years. Lamborghini, the iconic Italian powerhouse, has long prioritized sustainability, evidenced by their massive 182,000 m2 facility achieving CO2-neutral certification since 2015.
But now, with their “Direzione Cor Tauri” initiative unveiled in October 2021, the brand is ramping up its green commitment, pledging a bold 50% reduction in CO2 emissions by 2025.
But what’s in a name? “Cor Tauri”, translating to “bull’s heart” in Latin, simultaneously represents the brightest star in the Taurus constellation. This celestial beacon aptly captures Lamborghini’s electrifying vision – a future powered by innovation, yet unwavering in its loyalty to the brand’s core essence.
As the clock ticks towards 2024, Lamborghini is setting the pace in the automotive industry with a staggering investment of over 1.9 billion euros. This four-year infusion, the most substantial in the company’s illustrious history, will catalyze their entire lineup’s shift to hybrid technology.
Their much-anticipated fourth model isn’t merely a feat of engineering; it’s a mobile testament to sustainable craftsmanship. Slated for a grand reveal in 2028, this prodigious vehicle promises to be a trailblazer in its category while encapsulating Lamborghini’s storied legacy of over 60 years.
But where is the bull charging next? The fourth model isn’t just about redefining aesthetics and performance; it encapsulates Lamborghini’s future trajectory. This forthcoming series will seamlessly blend the adrenaline rush of hybrid super sports cars with the practicality and innovation of the next-gen Urus, equipped with a plug-in hybrid system.
And the Lanzador? Far from a mere imaginative exercise, this concept offers a tangible glimpse into the game-changing production vehicle expected in 2028. With this flagship model in view, Lamborghini is gearing up to upscale its Sant’Agata Bolognese facility, even adding to its already skilled workforce, fortifying its commitment to innovation and sustainability in the process.
The Lanzador concept is more than a car; it’s Lamborghini’s commitment to innovation and a greener future. Combining performance, versatility, and advanced technology, this Ultra GT not only promises an electrifying drive but also sets the bar high for the future of electric vehicles. As the auto industry shifts gears towards sustainability, Lamborghini Lanzador stands as a beacon, guiding the way forward.