Hyundai Motor Company has introduced its fifth-generation Hyundai SANTA FE SUV, showcasing a radical transformation that enhances its urban and outdoor appeal. Embodying the ‘Open for More’ concept, the vehicle captivates with class-leading interior space, pioneering technology, and an extensive tailgate.
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A Stroll Through Santa Fe
Celebrating the deep roots and iconic significance of the SANTA FE brand, the global launch event took place in the picturesque Santa Fe, New Mexico. This enchanting region, which lent its name to the brand, was the ideal backdrop to introduce the radically transformed SUV.
The World Premiere Film highlighted the vehicle’s unique wide tailgate, transforming the traditional storage space into an open terrace, seamlessly blending indoor and outdoor experiences.
“Since the first-generation SANTA FE’s debut 23 years ago, this iconic SUV has won the hearts of millions of customers around the world,” said Jaehoon Chang, President and CEO of Hyundai Motor Company. “The All-New Santa Fe’s bold and powerful identity, which encompasses the boundless outdoors and urban landscape, will establish an unrivaled presence in the mid-sized SUV market.”
Masterful Exterior: Design Meets Function
Hyundai’s latest offering presents a striking departure from the 2018 model. The design began with the enlarged tailgate area, catering to a growing trend of outdoor lifestyles. Its boxy and efficient shape, combined with a longer wheelbase, symbolizes a strong yet elegant presence suitable for both city streets and wilderness trails.
Notably, the front features a high hood, H-shaped headlamps, and sharply defined fenders, drawing inspiration from the Hyundai emblem, and producing a powerful first impression. The expansive wheelbase, coupled with the dynamic design of the 21-inch wheels, complements the SUV’s grandeur.
Interior Excellence: Comfort Meets Sophistication
Stepping inside the all-new SANTA FE is a luxurious experience. Its design emphasizes horizontal and vertical elements, harmonizing with the SUV’s external mood. Pioneering features like the Panoramic Curved Display, UV-C Sterilization Tray, and dual wireless charging system accentuate the spacious interiors.
Furthermore, eco-friendly materials adorn the interiors, from the headliner to the seats, emphasizing Hyundai’s commitment to sustainability. Even the exterior boasts of eco-friendly materials, such as the Ecotronic Gray paint for North American markets, utilizing natural bamboo charcoal coating.
Enhanced Space for Modern Adventures
Hyundai’s fifth-generation SANTA FE prioritizes living space. The longer wheelbase allows for improved second and third-row seating, emphasizing the midsize SUV’s tagline of ‘city-friendly, adventure-ready’. The folding seats and expansive tailgate further underscore its functionality, reflecting Hyundai’s data-driven approach to aligning with evolving outdoor lifestyle trends.
“The all-new Santa Fe is an SUV that finds a perfect balance between city life and the great outdoors, handling everything from busy family itineraries to camping adventures,” said SangYup Lee, Executive Vice President and Head of Hyundai Global Design Center.
Cutting-Edge Features for a Digital Age
A barrage of first-in-class features equips the SANTA FE, enhancing the driving experience. Noteworthy is the Digital Key 2 for seamless vehicle access and the Radar-based Rear Occupant Alert system for added safety.
For the tech-savvy, the all-new SANTA FE offers OTA updates, ensuring that the vehicle remains contemporary without frequent visits to Hyundai service centers.
Driving the all-new SANTA FE promises confidence and comfort. It comes with a slew of safety features, such as Forward Collision-Avoidance Assist 2, Lane Following Assist 2, and the Navigation-based Smart Cruise Control 2, ensuring peace of mind during urban commutes or outdoor adventures.
Hyundai Santa Fe Power Options
Hyundai presents varied powertrain options tailored for different regions. For Korea and North America, the choices are a 2.5-liter turbocharged engine or a 1.6-liter Turbocharged Hybrid. Europe, meanwhile, will receive the 1.6-liter Turbocharged Hybrid or a Plug-in Hybrid variant.
Coming Soon to a Showroom Near You
Anticipation is high for the all-new SANTA FE’s release in Korea later this year, and in North America and Europe by early next year. Fans in North America can get an exclusive first look at the 2023 Los Angeles Auto Show.
