The Tata Avinya represents a big step towards the next generation of electric cars for Tata Passenger Electric Mobility with the worldwide unveiling of this new concept. It is an embodiment of the company’s vision of a pure electric vehicle based on its GEN 3 design. The word AVINYA is derived from the Sanskrit language and means ‘innovation.’
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A new direction for Tata Motors
The Avinya concept provides a new mobility typology that allows for vast space and comfort without being constrained by conventional division. It’s loaded with cutting-edge technology, software, and artificial intelligence that operate in the background to provide well-being and peace of mind when traveling.
This idea will be very accessible to a majority of consumers in today’s fast-growing, high-volume markets since it provides a highly premium but straightforward and relaxing customer experience. With this, TPEM is preparing to launch a new generation of electric vehicles that will reshape the automotive industry. By 2025, this ground-breaking electric vehicle will be available on the market.
Design inspired by sea travel for the Tata Avinya
The Avinya concept, which was inspired by a catamaran, is an uncompromising vision for electric transportation. With a fresh shape, this idea is a blend of the best of both worlds: it’s a vehicle that blends the spirit of a luxury hatchback with the pleasures and adaptability of an SUV, as well as the roominess and practicality of an MPV – all combined to create something new and beautiful.
The new identity is a prominent feature on both the front and back of the vehicle. This new identity as part of the DRL is a subtle hint to the dedication to improving the quality of life, as well as a significant step forward in the development of electric vehicles. It also serves as a manifesto, highlighting the Horizon and Infinite possibilities that Gen 3 electrification will provide.
Gliding to the sides, one is greeted by the ‘Butterfly’ doors, which welcome you with open arms to a large interior that is guaranteed to make its occupants feel at ease.
The Avinya concept emphasizes human-centric design and offers a unique sensory experience.
From the skydome, which enhances the overall sense of space and natural light, to the functional console-inspired steering wheel, to the voice-activated systems for a deeper interface for all passengers, to the sustainable materials used, which communicate the product’s ethos, to the aroma diffuser, which wraps you in a serene and soothing atmosphere.
Furthermore, this idea is created to feel that less screen time is the way to go, anticipating a future trend. With this in mind, the Avinya concept has been designed without a screen to eliminate distractions within the vehicle and provide a stress-free environment for the mind and spirit.
N Chandrasekaran, Chairman, Tata Sons and Tata Motors said, “While making the AVINYA Concept a reality, the central idea was to offer a mobility solution like no other – a state of the art software on wheels that is well designed, sustainable and reduces the planet’s carbon footprint.
Green Mobility is at the nucleus of TPEM, and the AVINYA Concept is the perfect reflection of what the company stands for – a creation that will not only accelerate the adoption of EVs but also lead this movement. Furthermore, at the Tata group, we are uniquely positioned to bring all the expertise that is necessary to build these mobility solutions and we are confident that in years to come we will make a larger and sustainable impact not only in India but globally as well.”
A pure EV with Gen 3 electrification
The Avinya concept represents sympathetic transportation, a machine that is clever, roomy, sustainable, and technologically advanced. This approach is supported by the nimble and sturdy Pure EV GEN 3 Architecture, which has a flexible architecture, next-generation connectivity, sophisticated driver assistance technologies, and improved performance and economy.
This global platform, which was developed in India for the rest of the globe, provides great structural safety as well as the next level of waterproofing and dust protection, making it suitable for all types of terrains.
This architecture is made with next-generation materials, energy-efficient electronic components, and proprietary energy management strategies and algorithms. The use of light-weight materials, as well as an optimized construction for an EV-only powertrain with enabled suitable rigidity, helps to reduce total bulk, resulting in better weight management.
Furthermore, in keeping with infrastructure advancement, the battery utilized will offer an ultra-fast charge capability, pumping a minimum 500 km range in under 30 minutes. ‘Minimize-Maximize-Optimize’ would be the basic strategy for an increased range.
The Avinya stands by the concept of minimalism and is a step forward in the right direction, making it the absolute regiment of sustainable movement. Drawing inspiration from human sensory cues while promising a stress-free experience with every drive, the Avinya stands by the concept of minimalism and is a leap forward in the right direction, making it the absolute regiment of sustainable movement.
Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd., and Tata Passenger Electric Mobility Ltd. said, “It is indeed a matter of pride for us at TPEM to present the Avinya Concept to the world, a vision pivotal in signaling a ‘New Paradigm’. Holding on to its values of Simplicity, Timelessness, Effortlessness, and Grace, the Avinya is not only a concept but is our new identity, an identity that is here to challenge the status quo.
It gives me an intense sense of optimism to present a new typology of vehicles that will introduce the automobile industry to options beyond mobility – a tranquil space that will offer you a complete sensory experience while on the move. At its heart, the Avinya concept has ‘IN’, which demonstrates our Indian roots and highlights how we pride ourselves in discovering new ways to move and power vehicles.
The Avinya concept is the fruition of our first idea built on our Pure EV GEN 3 architecture, enabling us to produce a range of globally competitive EVs. Our vision for pure EVs is focused on delivering wellness and rejuvenation while traveling, backed by cutting-edge technologies, aimed at improving the overall quality of life.”