The Toyota Grand Highlander, the latest addition to its successful SUV lineup, made its world premiere at the Chicago Auto Show. This highly anticipated SUV offers options from entry-level to efficiency to performance, all in one incredible package. It is available in three powertrains across three grades, giving customers a choice of what best suits their needs.

The Ultimate Family SUV: 2024 Toyota Grand Highlander Made World Premiere

“Beyond Zero”: A Commitment to Carbon Neutrality

As part of Toyota’s diverse approach to carbon neutrality, the Grand Highlander Hybrid and Hybrid MAX vehicles are part of a lineup that looks to move “beyond zero.” Toyota is committed to finding highly efficient and zero-emission solutions that fit customers’ lifestyles across the US.

The 2024 Grand Highlander will be the second Toyota vehicle to wear the new “Beyond Zero” badge, after the all-new Prius, as a symbol of this global effort towards achieving carbon neutrality in Toyota’s products, manufacturing, and beyond.

Road-Trip Ready: Ample Space and Convenient Features

Built on the TNGA-K platform, the Grand Highlander is the active family cruiser fit for everything from short trips to long drives. It offers thoughtful storage areas throughout the cabin, ample cargo capacity with room for seven carry-on suitcases behind the 3rd row, and a total of around 98 cubic feet of space with the seats folded down. The Grand Highlander also has a spacious adult-sized third row.

Whether you’re the driver, passenger or are in the second or third rows, the Grand Highlander is fully functional for the road ahead. With 13 cup holders big enough for large water bottles and seven USB-C charge ports to keep devices charged and at the ready, the Grand Highlander is road trip ready.

Other available conveniences include a heated steering wheel and power-folding mirrors (Limited and Platinum), heated and ventilated front and second-row seats (Platinum), 1,500-Watt power outlets (Limited Hybrid, Limited Hybrid MAX, and Platinum Hybrid MAX), and hands-free power back door (Limited and Platinum).

The Ultimate Family SUV: 2024 Toyota Grand Highlander Made World Premiere

Performance and Efficiency: Something for Everyone

When it comes to performance and efficiency, Toyota offers both in the first-ever Grand Highlander. Offered in three powertrains in both front-wheel drive (FWD) and all-wheel drive (AWD) – the well-balanced 2.4L turbo gas engine (FWD/AWD), the efficiency-leading 2.5L hybrid (FWD/AWD), and the ultimate performance-seeking, 362-horsepower Hybrid MAX with 400-pound feet of torque with standard AWD – there is something for everyone.

All three powertrain options come with three Drive Modes (Sport, Eco, Normal) to make driving more engaging. Multi-Terrain Select with Three Modes (Mud & Sand, Rock & Dirt, Snow) is offered on the gas AWD and Hybrid MAX powertrains for even more on and off-road capability.

Tech-Savvy: The Latest in Connectivity and Convenience

The Grand Highlander is equipped with the best in technology from Toyota, thanks to the standard 12.3-inch Toyota Audio Multimedia system designed and engineered by Toyota’s Texas-based Connected Technologies team. Grand Highlander drivers will also have access to a wide range of enhanced available connectivity and convenience features, including Over-the-Air (OTA) updates.

Next Level Safety with the 2024 Toyota Grand Highlander

The Ultimate Family SUV: 2024 Toyota Grand Highlander Made World PremiereThe 2024 Grand Highlander is set to make a big impact in the world of automotive safety with the introduction of Toyota Safety Sense (TSS) 3.0. This advanced suite of safety features will come standard on all Grand Highlander models and will provide drivers with peace of mind like never before.

At the heart of TSS 3.0 is a series of systems designed to help protect drivers, passengers, and others on the road. Some of these features include the Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Full-Speed Range Dynamic Radar Cruise Control, Lane Tracing Assist, Road Sign Assist, and Automatic High Beams.

One of the newest additions to the TSS package is Proactive Driving Assist, which uses the vehicle’s camera and radar to provide gentle braking and/or steering assistance to help support driving tasks such as distance control between a preceding vehicle, pedestrian, or bicyclist.

All of these features have been enhanced for TSS 3.0, making them even more effective at protecting drivers and passengers. For example, the Pre-Collision System now has enhanced detection capabilities and can detect a motorcyclist, in addition to a bicyclist and pedestrian.

The Lane Departure Alert has improved lane recognition, including the detection of 3D objects like guardrails, and the Full-Speed Range Dynamic Radar Cruise Control can now detect multiple preceding vehicles, making speed adjustments smoother and more natural.

In addition, the Lane Tracing Assist system has received a number of upgrades, including enhanced lane recognition and the addition of an Emergency Driving Stop System, which is designed to monitor the driver’s inputs and bring the vehicle to a stop if the driver becomes inattentive or non-responsive.

Finally, Road Sign Assist has expanded sign detection capabilities that now include certain intersection signs and warning signs, like pedestrian crossings.

In conclusion, the Toyota Grand Highlander offers everything a family could want in an SUV – performance, efficiency, space, and convenience. With the latest technology and Toyota’s commitment to carbon neutrality, the Grand Highlander is the ultimate family SUV.




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